The more I spend time circling around what I believe to be that “one book” that I have buried in my brain somewhere, the more I believe I will be writing about risk, about the risk to organizations of having a cultural that does not actually enable competitive advantage. There are enough examples out there of companies that don’t focus on this that have experienced strategic and tactical errors (think WalMart in Germany), and enough example of how a well managed culture can add value even when new cultures are acquired or merged into the existing one (think Cisco).
I also believe we can proactively measure this using a “Cultural Audit” methodology. I want to structure this like I would a due diligence exercise, with a robust process, geared toward specific outcomes, and with a strong set of actions emerging from the project. The audits I have done already in the last two years have been valuable exercises, and I am hopeful that there is a new client on the horizon for 2011 that will really help me push the envelope on this fascinating work. In the meantime, this blog is the place I will be “journaling” my thoughts on this and other topics, along with the continuing collection of referrals to great links and great stories I come across.